Frequently Asked questions

At Handcrafted Marketing Solutions, we understand the importance of targeting local customers for small businesses. That’s why we use a variety of strategies to optimize your website and online presence for local search results, including claiming and optimizing your Google My Business listing, building local citations and reviews, and creating targeted landing pages for specific locations or service areas.

Business directory listings can help improve your online presence by providing additional opportunities for customers to find your business online. When you list your business in online directories, you can include important information such as your business name, address, phone number, and website, which can help increase visibility and improve your local search rankings.

Social marketing is a powerful tool for businesses looking to connect with their customers and build brand awareness. By creating and sharing relevant, valuable content on social media platforms, you can attract and retain a clearly defined audience, and ultimately drive profitable customer action. At Handcrafted Marketing Solutions, we can help you create and implement a social marketing strategy that aligns with your business goals.

At Handcrafted Marketing Solutions, we understand the importance of maintaining a positive online reputation. If you’re concerned about negative reviews or content that is harming your reputation, we can work with you to develop a plan to address and resolve any issues. This may involve responding to reviews, creating positive content to offset negative information, or implementing other tactics to improve your online reputation.

Story Branding is a unique approach to branding that focuses on creating a clear and compelling narrative for your business. Rather than simply highlighting your products or services, Story Branding helps you create an emotional connection with your customers by telling a relatable, engaging story. At Handcrafted Marketing Solutions, we can help you develop and implement a Story Branding strategy that resonates with your target audience and differentiates your business from the competition.

At Handcrafted Marketing Solutions, we believe that search engine optimization (SEO) is an ongoing process that requires careful planning and strategy to be effective. We start by performing a comprehensive analysis of your website and online presence to identify any areas for improvement. From there, we implement a variety of tactics to optimize your website and content for search engines, including keyword research and optimization, technical SEO, and content creation. Our goal is to help you improve your search engine rankings and drive targeted traffic to your website.

Yes, at Handcrafted Marketing Solutions, we offer social media management services to help businesses effectively manage their social media accounts. This may involve creating and scheduling content, interacting with followers, and analyzing the performance of your social media campaigns. We can work with you to determine the best approach for your business and help you achieve your social media goals.

At Handcrafted Marketing Solutions, we believe that effective email marketing campaigns are tailored to the specific needs and goals of each of our clients. We start by working with you to define your target audience and determine the best approach for your campaign. From there, we create a custom email marketing strategy that may include tactics such as segmentation, personalization, automation, and A/B testing to ensure that your emails are targeted and effective. We also provide ongoing support and analysis to help you track the performance of your campaigns and make any necessary adjustments. Our goal is to help you create email marketing campaigns that are effective in driving business results.

At Handcrafted Marketing Solutions, we specialize in creating custom websites that are tailored to the specific needs and goals of each of our clients. Whether you need a basic website with a few pages or a complex, e-commerce site, we can work with you to design and develop a website that meets your business needs and effectively communicates your brand and message. Our team of website designers and developers are experienced in creating websites that are not only visually appealing, but also user-friendly and optimized for search engines.