by Ashley Gibson | Feb 4, 2023 | Digital Marketing, Influencer Marketing
Influencer marketing is an ever-growing form of digital marketing. It matches marketers and influencers, who have a large online following. This type of marketing provides numerous advantages, such as: Increased brand recognition Improved customer engagement Increased...
by Ashley Gibson | Jan 14, 2023 | Brand Awareness, Digital Marketing
Identifying Your Target Audience Identifying your target audience is key when it comes to digital marketing strategies for your campaign. Knowing who your target audience is will help you create content that is tailored to their interests, needs, and preferences. This...
by Ashley Gibson | Jan 4, 2023 | Digital Marketing, Brand Awareness, Social Media Management
Business owners must understand the importance of digital marketing to stand out and reach their target customers. Digital marketing, sometimes referred to as online or internet marketing, is the practice of using online methods of promoting and selling products or...
by Ashley Gibson | Dec 14, 2022 | Digital Marketing, Brand Awareness
This guide is created to provide an overview of traditional VS digital marketing and its advantages and disadvantages, which will help you to develop a better understanding of each strategy and when it should be used. Traditional and digital marketing refer to...
by Ashley Gibson | Dec 2, 2022 | Digital Marketing
Traditional marketing techniques to drive consumer traffic have become increasingly less effective over the past few years. Digital marketing, also known as online marketing or internet marketing, impacts where and how people spend their money. As more businesses are...
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