Which Social Media Platforms Should My Business Be On in 2025?
By Handcrafted Marketing Solutions – North Port, Florida’s Trusted Digital Marketing Agency
In today’s fast-paced digital world, one of the most common questions we get at Handcrafted Marketing Solutions is:
“Which social media platforms should my business be on in 2025?”
It’s a smart question—because not all platforms deliver the same results for every business. Whether you’re a startup, service provider, or local shop, being on the right platforms (not all platforms) is key to success.
Let’s break down the top social media platforms for 2025 and help you decide which ones are right for your business.
1. Facebook – Still the King for Local Businesses
With over 2.9 billion monthly active users, Facebook remains one of the most powerful tools for small and local businesses. If your goal is to build community, share promotions, run targeted ads, and connect with local customers, Facebook is a must.
Best for:
✅ Local service providers
✅ Restaurants and shops
✅ Event promotion and lead generation
Pro Tip: Combine your Facebook strategy with Google Business Profile updates for maximum local SEO impact.
🔗 Check out our Google Optimization Services to boost visibility online.
2. Instagram – Visual Branding & Engagement
Instagram continues to dominate when it comes to visual storytelling and product marketing. With a younger demographic (mainly 18–34), it’s perfect for businesses that rely on aesthetics—think fashion, beauty, food, and lifestyle brands.
2025 Trend: Reels and Instagram Stories will remain the top-performing content formats.
Best for:
✅ Product-based businesses
✅ Personal brands
✅ Health, fitness, beauty, and lifestyle sectors
Hot Tip: Use geo-tags and hashtags to increase reach locally. For example, #NorthPortFL or #VeniceFlorida.
3. TikTok – The Fastest Growing Platform
TikTok is no longer just for dancing teens. In 2025, it’s one of the most engaging platforms for authentic content, brand awareness, and viral marketing.
Best for:
✅ Brands targeting Gen Z and Millennials
✅ Businesses with a bold, creative voice
✅ Coaches, creatives, and content-driven businesses
If you’re unsure how to get started on TikTok, our team at Handcrafted Marketing Solutions can guide you with custom strategy and content planning.
📧 Let’s chat: ashley@handcraftedmarketing.org
4. LinkedIn – B2B Goldmine
If you’re in the professional services space—think real estate, finance, legal, marketing, or consulting—LinkedIn is your digital networking powerhouse.
Best for:
✅ B2B companies
✅ Service professionals
✅ Hiring and recruiting
In 2025, LinkedIn is focusing heavily on thought leadership and lead generation tools. Posting weekly updates and articles can position you as a local industry expert.
5. YouTube – Long-Form Video is Thriving
YouTube remains the second-largest search engine in the world (after Google). If your business can offer tutorials, reviews, or educational content, YouTube is a smart investment.
Best for:
✅ Home services, coaching, tutorials
✅ Product demos
✅ Building long-term brand authority
Plus, YouTube content can double as blog content when embedded into your website—great for SEO!
6. Threads & X (formerly Twitter) – Worth It?
In 2025, platforms like Threads and X (formerly Twitter) are better for real-time conversation, breaking news, or commentary-driven brands. But for most local businesses, these platforms aren’t essential unless you’re in media or tech.
What’s the Best Strategy?
Here’s the truth: You don’t need to be on every platform. You need to be where your ideal audience is spending their time—and where you can consistently show up with valuable content.
✅ A restaurant in Venice, Florida? Go big on Facebook and Instagram.
✅ A contractor or home service provider? Facebook and YouTube are powerful.
✅ A coach or consultant? LinkedIn, Instagram, and TikTok can build your brand fast.
Let Handcrafted Marketing Solutions Guide You
At Handcrafted Marketing Solutions, we specialize in creating personalized digital marketing strategies that get results. From social media management to Google Ads, we help businesses in North Port, Venice, Englewood, and across Florida thrive online.
📲 Call us today at 941-999-0105
🌐 Visit us at www.handcraftedmarketing.org
📧 Email: ashley@handcraftedmarketing.org
Final Thoughts
Choosing the right social media platform in 2025 can make or break your marketing. Whether you’re looking to grow locally or expand online, Handcrafted Marketing Solutions is here to help you shine where it counts.
Want a free consultation? Reach out today, and let’s craft a digital strategy that fits your goals and your budget.