by Ashley Gibson | Feb 19, 2023 | Digital Marketing, Brand Awareness
Identifying and recognizing different customer segments is essential to achieving success in marketing. Companies must be able to accurately discern their target markets in order to effectively communicate and offer products specifically tailored to each segment’s...
by Ashley Gibson | Jan 14, 2023 | Brand Awareness, Digital Marketing
Identifying Your Target Audience Identifying your target audience is key when it comes to digital marketing strategies for your campaign. Knowing who your target audience is will help you create content that is tailored to their interests, needs, and preferences. This...
by Ashley Gibson | Jan 4, 2023 | Digital Marketing, Brand Awareness, Social Media Management
Business owners must understand the importance of digital marketing to stand out and reach their target customers. Digital marketing, sometimes referred to as online or internet marketing, is the practice of using online methods of promoting and selling products or...
by Ashley Gibson | Dec 14, 2022 | Digital Marketing, Brand Awareness
This guide is created to provide an overview of traditional VS digital marketing and its advantages and disadvantages, which will help you to develop a better understanding of each strategy and when it should be used. Traditional and digital marketing refer to...
by Ashley Gibson | Sep 24, 2022 | Brand Awareness
Your brand is your company’s identity. It’s how your customers, clients, and prospects perceive you — and it sets you apart from your competitors. That’s why building brand awareness should be a key part of your marketing strategy. Brand awareness is the consumer’s...
