ABOUT US
Welcome to Handcrafted Marketing Solutions, where we blend personal, one-on-one attention with a relentless focus on your success.
As a locally owned and operated marketing agency, we take pride in leading with transparency and integrity in every project we take on.
At Handcrafted Marketing Solutions, we go beyond delivering results; we make sure you feel confident, informed, and in control at every stage. That’s why we meticulously tailor a clear, customized roadmap that spells out strategies, actions, and milestones so you always know what’s happening and why.
Our commitment to transparency extends to our quarterly reports, where we break down wins, challenges, and next steps in plain language. This ensures our clients are always clear on where they stand and what’s ahead.
With a steadfast dedication to our clients’ prosperity, we’ve become the trusted choice for businesses across Sarasota County. When you choose Handcrafted Marketing Solutions, you’re not just hiring a marketing agency; you’re gaining a partner who treats your growth like their own.
Let’s build your path to lasting success together.
Meet Our Team
Our digital marketing team is made up of SEO specialists, content creators, designers, and data-driven strategists—each dedicated to helping businesses thrive online. With expertise in AI-driven strategy, answer engine optimization (AEO), and website design, we craft solutions that generate measurable results.
We believe in collaboration, innovation, and staying ahead of the latest marketing and technology trends. By combining creativity with proven strategies, our team develops campaigns that boost visibility, improve rankings, and drive qualified leads.
When you work with us, you gain more than skilled professionals—you gain a trusted partner committed to your growth and long-term success.
Ashley
Founder & Principal Consultant
Ashley Nutter is founder and owner of Handcrafted Marketing Solutions. Ashley brings a proven track record of launching and growing multiple businesses across diverse industries. Through her own entrepreneurial journey, she recognized the critical role of a strong online presence and tailored digital strategies in driving success. By applying these insights, she developed a passion for helping other business owners achieve measurable growth.
With a deep commitment to entrepreneurship, business consulting, and client success, Ashley specializes in crafting strategies that fuel long-term business growth. She finds true fulfillment in guiding clients toward stronger brands, smarter marketing, and thriving businesses that reach their full potential.
Joel
Co-Owner & Client Success Director
With more than a decade of experience in sales, customer service, and digital marketing, Joel plays a key role in building lasting client relationships and driving results. At Handcrafted Marketing Solutions, he leads sales efforts, manages client relations, and ensures every client has the resources they need to succeed.
Joel also specializes in technical SEO, optimizing websites for visibility and performance, and serves as a promotional products specialist, helping businesses extend their brand through custom merchandise. His combined expertise in communication, strategy, and execution allows clients to thrive with solutions tailored to their goals.
Melissa
Account Manager/ Brand Content Specialist
Melissa, our Account Manager, whose expertise in digital advertising empowers businesses to reach their target audience and foster growth. With over 7 years of experience orchestrating successful ad campaigns, Melissa is adept at crafting and executing effective advertising strategies across various channels. As a Brand Content Strategist at Handcrafted Marketing Solutions, she specializes in developing compelling narratives that amplify each client’s voice across social media, blogs, and digital campaigns. Melissa is passionate about transforming unique brand stories into authentic connections that inspire engagement and build lasting trust
Melissa collaborates with our clients to comprehend their unique business objectives, tailoring bespoke ad campaigns that yield tangible outcomes. Leveraging her proficiency in audience targeting, ad copywriting, and design, she crafts compelling campaigns that drive traffic, generate leads, and spur sales.
john
Web Development and AI Consultant
John brings over 30 years of experience in website development and SEO to Handcrafted Marketing Solutions, along with advanced training in artificial intelligence (AI) and Answer Engine Optimization (AEO). His career spans the evolution of digital marketing, from building early websites to preparing businesses for today’s AI-driven search landscape. Skilled in on-page SEO, John ensures every site is structured with the right keywords, content hierarchy, and technical foundation to perform in both traditional and AI-powered search.
In addition to his development and SEO expertise, John understands the role of web hosting performance in supporting speed, security, and user experience. He also implements schema markup, the behind-the-scenes code that helps search engines and AI tools better interpret content and display rich results. By combining decades of development experience with deep knowledge of SEO and AI search trends, John strengthens Handcrafted Marketing Solutions’ strategies and ensures client websites are built for visibility, reliability, and long-term growth.
ANGEL
Videographer & Video Storyteller
Video is the heartbeat of modern marketing, and Angel brings the pulse to Handcrafted Marketing Solutions. As our Lead Videographer, he combines a results-driven strategic mindset with fresh, dynamic energy to help your brand wield this powerful tool effectively. Angel doesn’t just capture footage; he engineers scroll-stopping visual assets designed to convert viewers into customers.
From cinematic website backgrounds that establish immediate authority to high-engagement ad campaigns for Facebook and YouTube, Angel tailors every frame to the platform it lives on. He bridges the gap between high-end technical production and fast-paced social trends, ensuring your message cuts through the digital noise. Whether it is viewed on a desktop monitor or a mobile feed, Angel creates content that captures attention instantly and drives measurable growth for your business.
